Logo Placement - Logo is often placed in the upper left corner
Masthead- The logo and/or name of the product that the website is advertising
Main Navigation - There is a navigation bar where it takes you to the other linked pages
Home Page - The main page of the website
Text - Used to inform, educate or entertain the audience about the product
Main Image - Used on the home page and the choice of image tells the immediately about the tone of the website.
Multimedia elements - Using other forms of media to shape the audience's meaning/purpose
Social media links - Links that take you to a different social media links that promote the website/product
Fonts - Using unique fonts can appeal to a suitable audience
Colour - Used to make the website appealing and engaging. Could perhaps reflect a mood/atmosphere.
I looked at a range of BBC Radio 4 websites to get a sense of the house style of the channel. Through my research, I discovered the backgrounds are predominately navy blue with a white gradient which matches the colour scheme of the logo, which is placed within the top left hand corner. Image was also vitally important which took up about 1/3 of the page. The picture usually uses direct mode of address to engage the reader.
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