Brief 2 - Radio and Online
You work for an independent media
production company. You have
been given the task of producing a
three minute opening sequence
of a pilot comedy programme to
be broadcast on BBC Radio 4 in
an attempt to attract a broader
audience to the channel and the
working website for the pilot
show.
The opening sequence must
introduce the concept of the show
and provide an audience hook.
The web pages must promote the
new comedy programme to its
target audience and enable fans to
interact with the show.
Summary of brief requirements:
• Statement of Intent
(approx. 500 words)
• Opening sequence for
pilot of a radio comedy:
One three minute opening
sequence.
• Broadcast channel and
time: Content must be
suitable for Radio 4 in the
late evening comedy slot
(weekdays 11pm–11.30pm).
• Number of web pages:
One homepage and one
linked page.
• Cross-media production
target audience: a funloving 16–25 year old mass
market demographic.
There must be a clear sense of
branding across the two elements
of the cross-media production.
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