05 Audience Production

Audience Production

- Language was essential to appeal to a young audience of fun-loving 16-25 years old. In a focus group I organised, I found that swearing would enhance the comedy but is not essential to cause a reaction from them. This meant I ensured that I had a balanced and suitable ratio between dialogue: swearing.

- I wanted to make sure the main idea for the radio show was something that was relatable for the audience so that they could feel a connection with the characters. In the focus group, the concept of University would be interesting as around 80% of the group said it was their 'best time of their adult time yet'.

- Due to the restrictions of an audio-only media product, I ensured that I used music to appeal to the audience. In the focus group, I asked about several artists they would like to hear throughout the pilot episode. I had a huge variety but decided that the genre of recent pop music was popular, thus I used Lizzo's Juice in the background for the dialogue between the character's Michelle and Sebastian. Furthermore, I wanted the audience to feel a sense of nostalgia to enhance the fun loving nature of the audience. I chose Earth, Wind and Fire's 'September', a popular 70's song which around 90% of my focus group had heard before, when I asked.