I went through several stages of my websites. I knew I wanted a predominantly blue theme to the website folllowing the house style of the majority of BBC Radio websites. Front pages of radio websites normally have the audio clip prominently shown within the page. I incorporated this by creating a video with a slideshow of pictures I had taken from the main photoshoot.
I wanted to create a logo which was bold and simple for the audience to connect with. The final logo choice saw me using a navy blue colour which has connotations of importance, power and self-worth, which are themes that do get explored in the 3 minute opening sequence of the radio show. The informality of the phrase 'Uni Life' is an intertextual idea that is familiar with my niche audience. The font is very bold which reinforces power. I wanted to have a phrase below the logo to summarise the show quickly to audiences viewing this as a secondary medium. I had a choice of three phrases.
-BBC Radio 4's brand-spanking new comedy show
-The best and worst three years of our lives
- BBC Radio 4's Brand New Comedy Sketch Show
I decided to go with the third decision as it summed up the show perfectly and made it distinctive as a product whilst being factual and informative and not bias or humorous.
The majority of the BBC Radio websites include the cast's names, I decided to incorporate brief biographies about the actors playing them. I took pictures on the photoshoot which I planned to use to show the character off as best as possible. For example, for the picture of the protagonist Michelle, I used a medium close up shot whilst making the actor playing Michelle have an angry facial expressions with high key lighting with a contrast between pink and yellow to signify the battle within her life with wanting to be a free independent adult but also struggling to make ends meet. The photo also uses direct mode of address which reinforces the relationship between the audience and the product once again.
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