06 Audience Website

As I was bearing in mind my 'fun-loving' audience of 16-25 year olds, I decided to gather a focus group to see what they would like on a radio website. The majority were attracted to Q&As and short videos that established the characters well. I then decided to shoot small videos which had both of my actors in characters delivering some actions on camera such as reading a book or magazine or calling someone on their phone as well as performing direct lines from the show to create a clear convergence between the product and the website. I also filmed a 30 second Q&A, which is a viral trend on social media sites such as Instagram and Snapchat, which sees the actors being themselves as the audience got to know them better through personal questions which creates a immediate connection between the audience and the product. This style of video is also reminiscent of many social influencers on YouTube which was something my focus group had an interest in. This created the idea that the actors acted as aspirational figures for the 16-26 year old fun loving audience should aspire to be like and simply 'have fun'.This was the use of my audio-visual aspect of my website.

I also created fact files for each character which had deliberate humour to gain a comedic relief from my audience. The use of hyperbolic, informal language was utilised for the audience to receive as humorous.